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OIP and the news ecosystem

Today's an exciting day at outside.in: we're rolling out the beta release of Outside.in for Publishers, a suite of tools for organizing and curating hyperlocal news pages for US cities and towns. There's a great post from our CEO Mark Josephson here explaining the service and the vision behind it. A few months ago I gave a talk at SXSW talking about the ways in which the news business was moving towards an ecosystem model.

OIP is our bid to help make that ecosystem healthier and more diverse: by giving consumers easier access to far more content about their communities; by giving publishers a more cost-efficient means of creating local content optimized for local advertisers; and by promoting the neighborhood bloggers that are inventing a whole new model of hyperlocal reporting.

Since we started rolling out these neighborhood pages for media partners six months ago, outside.in's audience has skyrocketed from 1 million monthly uniques to nearly 5 million. The launch of Outside.in for Publishers should accelerate that growth. And of course, this is only the beginning: we have a great list of new features in the pipeline for publishers, bloggers, and even local advertisers.

Me On Twitter On TIME On Twitter

This week's cover of TIME features a story that I wrote about Twitter and innovation. Actually, that's not quite right: this week's cover features a tweet that I posted about the cover story I wrote for TIME about Twitter. I've been chuckling about this cover ever since the folks at TIME proposed it. What I love is that we actually synced everything up so that the cover shows an actual word-for-word tweet that I posted this morning, right before TIME's Rick Stengel revealed the cover on Morning Joe. We had one version where it also showed my current lat-long from my iPhone location, and we were contemplating having the location be something funny, as a little easter egg for the geo-nerds, but I think the final version came out better the way it is.

I called my Dad to tell him about it this morning, and his -- typically droll -- response was, "Well, that's a pretty roundabout way to get your face on the cover of Time."

It's hard to write about Twitter right now, because obviously so much is being said about it, but I tried to use the piece both to explain some of the new attributes of Twitter that have become visible in the past half-year (particularly revolving around search), and at the same use Twitter as a case study in how innovation increasingly happens today. The original draft had about an even balance between the two, but in the edits the piece became a bit more focused on Twitter itself and how we have started using it. I think those were smart changes to make, but there was some material that got cut on Columbia professor Amar Bhidé's super-interesting idea of "venturesome consumption"  that I will try to resurrect elsewhere.

eBooks in the WSJ

The folks at the Wall Street Journal very nicely asked me to write a cover story for their Journal Report on technology, which is on the stands today. The piece is here online, but if you get a chance, check in out in print (ironic, I know.) They dedicated the whole front page of the section to the story, which is really cool to see. (It's also teased above the masthead on the front page.) There are about a dozen different predictions running through the piece, some of the positive, some negative. It will be interesting to see which ones get picked up, and whether people read it as an optimistic piece, or more mixed:

Imagine every page of every book individually competing with every page of every other book that has ever been written, each of them commented on and indexed and ranked. The unity of the book will disperse into a multitude of pages and paragraphs vying for Google's attention.

In this world, citation will become as powerful a sales engine as promotion is today. An author will write an arresting description of Thomas Edison's controversial invention of the light bulb, and thanks to hundreds of inbound links from bookloggers quoting the passage, those pages will rise to the top of Google's results for anyone searching "invention of light bulb." Each day, Google will deposit a hundred potential book buyers on that page, eager for information about Edison's breakthrough. Those hundred readers might pale compared with the tens of thousands of prospective buyers an author gets from an NPR appearance, but that Google ranking doesn't fade away overnight. It becomes a kind of permanent annuity for the author.

 Also, if you didn't get to read it, be sure to check out Kevin Kelly's excellent piece on digital books from the Times Magazine last year, which I quote in the Journal essay. We focus on some different angles, but like much of what Kevin and I write, the two pieces are complementary.

Bill Clinton On The Invention Of Air

A few weeks after the book tour for The Invention of Air started to wind down, I got an email from an old friend who had spent some time with Bill Clinton at Davos. It was a quick note to report that Clinton had apparently spontaneously brought up my book in conversation, and had said some nice things about it. 

That was very cool to hear, obviously, but hearing it immediately introduced a whole new set of questions: how had he heard about the book? What exactly did he like about it? And was this news that I should post to the blog? What were the ethical standards for posting about someone’s private conversation with a public figure about your book? (I opted to wait until I had more material to report.)

A week or two later a fellow author whom I had met during the tour wrote in to say that he’d attended a speech that Clinton gave in New York where he’d talked about the book a little. But apparently he had slightly mangled the title, calling it Into Thin Air, the name of John Krakauer’s excellent, but not-at-all-about-Joseph-Priestley bestseller from a few years back.

All this was extremely flattering, of course, but the name slip was slightly alarming. Was he using the wrong name at other occasions? Could we send out some signal to his people that Into Thin Air was a book about people dying on Mount Everest, not Enlightenment science? I imagined his audiences racing out to the bookstore to pick up that Priestley biography, sitting down to read, and after a few chapters saying: “You know, it’s a great book, but I wonder when he’s going to stop with all the mountain climbing.”

And then Ron Hogan blogged from the American Association of Publishers conference that Clinton had spoken at some length about the book at his keynote there. And he’d referred to it as Into Thin Air yet again. This news was even more exciting, given the context of the speech, but surreal at the same time. It seemed uncannily like one of those slightly off-kilter celebrity dreams you (okay, I) have every now and then: “I had this crazy dream that Bill Clinton really liked my book and kept talking in public about it, but every time he did, he called it by the wrong name…”

A few days later, my editor tracked down the transcript of the AAP speech. I think maybe it has been cleaned up slightly, because it doesn’t refer directly to the title of the book at all – he just refers to “Steven Johnson’s book about Joseph Priestley.” At any rate, I forgot all about the title slipup when I actually read through the text. It’s a great speech, and seems to have been delivered extemporaneously. (I’ve always thought that Clinton’s off-the-cuff skills actually exceeded Obama’s formidable skills with the teleprompter.) He talks about a thousand things, and has a very nice shout-out to Malcolm Gladwell’s Outliers, which he describes as his “favorite” Gladwell book. (How cool is Malcolm that he has Bill Clinton sitting around thinking, “Hmmm, do I like this one better than Blink?”) And then, near the very end, he turns to Invention of Air.

I love so much about what he said, but the coolest thing by far was seeing how close and connecting a reader he was of my book. That was just immensely satisfying as an author. There’s more to say about his remarks, but I think it’s best to just quote the relevant passages (starting with two paragraphs from earlier in the speech for context) and leave it at that.

I'm going to make this point later as I wrap up about the importance of books. But the things books do -- I would argue books are more important in the age of blog sites and tweaks and whatever else they call it -- I read a bunch of them -- because there's more information than ever before, but you can have all the facts in the world in your head. If you don't know how to organize and evaluate, construct an argument, get from A to Z, what you know in your head doesn't amount to a hill of beans.

We need perspective and linear argument. That's why I think books are important…

I spend all my time in the "how" business now. I predict to you that there will be a big demand in the future for books that deal not with how to become a millionaire in 36 days or two and a half hours. Not those. Serious "how" books. Books that answer the "how" question. How do you turn your good intentions into positive changes in other people's lives so that our common life is better for our children and grandchildren? The "how" question…

All of you can answer a "how" question. I read Steven Johnson's fascinating book about Joseph Priestley and all the things going on in 18th-century science, and I realized while Priestley apparently wrongly gets credit for being the discoverer of oxygen, most school children do not know that he had the first experiment that showed us our symbiotic relationships on Planet Earth between animals and plants. And they breathe in what we breathe out and vice-versa.

He found it out by accident. He was seeing how long animals could live in a vacuum glass that he covered them with, and he tried not to kill them. But when they collapsed, he'd take them out.

He put the cover over a little plant and he expected that the animal would die more quickly, but in fact it lived longer because the plant was emitting more oxygen and therefore it wasn't used up as quick.

And that explains why we probably should change our thinking about what to do about the carbon dioxide component of global warming. Almost all the debate today on carbon -- and I've been part of it -- is on the dilemma we face because the only known big storage site in the world where carbon won't come back and surface is in that vast stone cave off the North Sea where the Norwegians are pumping CO2.

It's a dangerous operation but very well done. It's physically dangerous for the workers. There's enough space there with enough weight on rock that's hard enough, not permeable, to hold all of Europe's CO2 for a century. It's amazing.

But it's just Europe. China and the U.S. are now the world's biggest emitters. They'd have to have elaborate pipelines going all over everywhere to take it there. We've been trying to find some sites. There's one in Pennsylvania that might work, believe it or not. Not that big. There's one in Western Australia. And there's one or two more, including one in the Atlantic nearer to the Netherlands but smaller than the one in Norway.

Increasingly, people are saying, "Why don't we recreate Priestley's experiment on a vast scale?"

One person proposes to build huge glass towers next to coal-fired plants and fill them with algae and just hook up the CO2 emissions and plow them into the plant; let the algae absorb the CO2, in sunlight conditions -- they have to be in sun, I don't want to get into weeds.

There's one place where people are growing bio material in the dark, but it's messy. You have to do it in the sunlight, and when the algae breathes, you release the oxygen in the air.

Obviously there are problems with scale here. And we may have a planet covered in algae unless we prepare to use it in biofuels or otherwise some constructive way.

The point I'm making is, you wouldn't even think about that if you never read a book; if you had no sense of history; if you were under the illusion that because you were on the Internet everything about you was new and everything was special and all that mattered was what you blurted out in the moment that was on your mind…

Old Growth Media, The Aftermath

I'd been meaning to do a follow-up post collecting the responses to my SXSW speech on "Old Growth Media And The Future of News," but I kept putting it off because new articles and posts continued to roll in, and stitching them all together started to seem a little daunting. I've certainly never given a speech that generated so much discussion before, which tells you a little about how passionate people are about this issue right now.

The volume of response also underscores the value of releasing an essay version of a speech more or less simultaneously with the speech itself -- a trick I learned from my old friend Clay Shirky, who, entirely by coincidence, posted his own essay on the newspaper crisis the day I gave my speech in Austin. You'll see Clay's excellent essay mentioned in many of the links below; if you haven't had a chance to read it, be sure to check it out. For the most part, I think Clay and I approach the situation today from a similar perspective. Where we differ, I think, is in our sense of what the next model will be, or how knowable that next model is right now. Clay writes:

So who covers all that news if some significant fraction of the currently employed newspaper people lose their jobs?

I don’t know. Nobody knows. We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it. The internet turns 40 this fall. Access by the general public is less than half that age. Web use, as a normal part of life for a majority of the developed world, is less than half that age. We just got here. Even the revolutionaries can’t predict what will happen.

I suspect it's not quite all that mysterious, at least in the short-term, the scale of a decade or so. (Largely because the pace of technological advance and adoption is so much faster than in Gutenberg's time.) That's the whole point of the "old-growth" metaphor: that the entire ecosystem of news is going to look more and more like the technology news ecological niche that has been evolving for the past fifteen years. I'm hoping to write a bit more about the economics of this new model in the coming weeks; my colleague at outside.in, Mark Josephson, has already started explaining some of our thinking on the economics of local news. Expect much more from both of us on this topic shortly.

For now, though, here's a representative sample of responses to the SXSW speech that I put together this morning. If you've seen others, send them to me and I will try to add them over the next few days.

There was early news coverage of the speech from the L.A. Times, CNET, the NY Times, and The Guardian.

A week after I left Austin, the superb NPR show On Point devoted an hour to the issues I'd talked about in the speech; I was joined by Monica Guzman, one of the remaining journalists at the Seattle PI, and the always stimulating David Carr, of the New York TImes. On Point's Wen Stephenson wrote a lovely blog post afterwards, ruminating on Monica's clear enthusiasm for the PI's new online-only life, and reflecting back on the years Wen and I spent in the mid-nineties helping to figure out the rules of Web 1.0 publishing.

Mark Morford at the SF Gate delivered an excellent rant against the "geek gurus" (that would be Clay and me) that got my middle initial wrong but was otherwise a great incentive to write up another essay on the economics of all of this:

Steven P. Johnson's notion of a new media "ecosystem" seems to come closest to understanding the challenges facing the future of journalism, insofar as he at least gives decent props to the need for professional editors and journalistic know-how. The pros still have a big role in his vision. Alas, who will actually pay them and how the model will emerge not merely as an information engine, but also an economic one, well, he never manages to say. In fact, none of them do. Because no one had a goddamn clue.

Moford might want to look at this post from Jonathan Weber of New West Networks, as a good description of a working business model for local journalism:

As a four-year veteran of a journalism-driven local online media start-up, I believe there’s a very viable business formula that’s actually quite simple, and here today: take advantage of new tools and techniques to cover the news creatively and efficiently; sell sophisticated digital advertising in a sophisticated fashion; keep the Web content free, and charge a high price for content and interaction that are delivered in-person via conferences and events. And don’t expect instant results.

David Crow looked at the speech in the context of Canadian news organizations:

Steven Johnson gave a great talk at SxSW about the recent history of publishing and distribution of news. His vision includes a role for organizations like CBC and other traditional media outlets. The validation, accreditation, accountability and editing of the abundance of news and news sources. The goal is to build relevance, trust and accountability for news consumers. To be agile and embrace new distribution and business models.

And then there's Andrew Keen in the Independent, who wrote that the UK newspaper business had better heed "the gloomy words of a couple of [America's] most lucid internet prophets." Did I really come across as gloomy in that speech? I was trying to be upbeat!

I know I've missed multiple posts and stories that I read in the first days after the talk, so please do send those links in if you have them. And thanks everyone for such thoughtful feedback....

Old Growth Media And The Future Of News

The following is a speech I gave yesterday at the South By Southwest Interactive Festival in Austin.

 
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If you happened to be hanging out in front of the old College Hill Bookstore in Providence Rhode Island in 1987, on the third week of every month you would have seen a skinny 19-year-old in baggy pants, sporting a vaguely Morrissey-like haircut, walking into the bookstore several times a day.

That kid was me. I wish I could tell you that I was making those compulsive return visits out of a passionate love of books. While I do, in fact, have a passionate love of books, and bought plenty of them during my college years, I was making those tactical strikes on the College Hill Bookstore for another reason.

I was looking for the latest issue of MacWorld.

I had learned from experience that new issues of the monthly magazine devoted to all things Macintosh arrived at College Hill reliably in the third week of the month. Yes, you could subscribe, but for some reason, subscription copies tended to arrive a few days later than the copies in the College Hill bookstore. And so when that time of the month rolled around, I’d organize my week around regular check-ins at College Hill to see if a shipment of MacWorlds had landed on their magazine rack.

This was obsessive behavior, I admit, but not entirely irrational. It was the result of a kind of imbalance: not a chemical imbalance, an information imbalance. To understand what I want to say about the future of the news ecosystem, it’s essential that we travel back to my holding pattern outside the College Hill Bookstore -- which continued unabated, by the way, for three years. It’s essential to travel back because we’re in the middle of an epic conversation about the potentially devastating effect that the web is having on our news institutions. And so if we’re  going to have a responsible conversation about the future of news, we need to start by talking about the past.

We need to be reminded of what life was like before the web.

Thoughts On The New Kindle

I got my first I got my first Kindle last week, and have been toying around with it a little ever since. It is a very provocative little device, one of those technologies that--for all its imperfections--makes you realize that a whole new set of possibilities are just around the corner. I jotted down a few loosely connected thoughts and observations:

1. The iPhone interface has become so second-nature that a handheld device without a touch UI seems simply broken. It just seems inane to use the little joystick to drive the cursor up and down the screen to select a word or a paragraph.

2. I'm not crazy about the e-ink screen. I love the zero-power idea, but it's just a little too gray-on-gray for my tastes. The blacks aren't black enough and the whites aren't white enough. (Something about it reminds me of the output from my old ImageWriter, back in the days before laser printers.) But I may be an outlier here, because my eyes don't really get strained looking at LCD screens, and I gather one of the key selling points of the Kindle is the reduced eyestrain.

3. Because of my research methods, I am obsessed with an easy mechanism for grabbing a paragraph or two from a book and getting onto my computer so that I can archive it in Devonthink. The Kindle has a very simple mechanism for this that works great, though selecting the text would be much easier with a touchscreen.

4. Buying a book through the store is absolutely magical. One-click, wait thirty seconds, and you're reading. I bought and downloaded a book on the F train, during the three minutes it goes above ground over the Gowanus Canal. Wicked cool. (Incidentally, the device comes pre-loaded with all your Amazon account information -- there is zero setup in terms of entering user names, etc. At first I was startled by this, but then it all made sense: by definition, I'm buying the Kindle with my Amazon account -- why shouldn't that info be loaded onto the device automatically?)

5. I bought a Times subscription -- even though I already pay for the print edition -- because the convenience of having the Times permanently loaded on my Kindle seemed well worth an extra fifteen bucks. Haven't started paying for blogs yet, but I can imagine with one-click simplicity that I'll do that as well. If micropayments for content ever takes off -- the whole iTunes for News model -- I suspect it'll come in through the back door of the Kindle.

6. No pages numbers! They have "location" numbers instead, because pages don't really exist in the Kindle, given that you can resize the type with two quick taps on the keyboard. There's a small question here about how you cite a passage from a Kindle e-book, but I think it begs a larger, and more interesting question about standardizing page references in all e-books -- including Google Books for instance. (I'm going to write a longer piece on this...)

7. When he was on John Stewart, Jeff Bezos mentioned that the Kindle was great for one-handed reading, which got a salacious chuckle from the audience (and Stewart), but I think it's best for no-handed reading: i.e., when you're reading while eating a meal, one of life's great pleasures. It's almost impossible to read a paperback while eating, and you really have to snap the spine of a hardcover to get it to lie flat, but the Kindle just sits there on the table helpfully while you cut up your teriyaki.

8. There's an Kindle for iPhone app as of yesterday. I've spent about five minutes playing with it, but it's pretty sweet, and the integration between the devices is very clever. More to say on that when I've had a bit more time to explore.

Colbert Tonight

I'll be the guest on the Colbert Report tonight, at 11:30 EST on Comedy Central. The most surreal interview known to man, short of being interviewed by Ali G, so it should be entertaining. Last time I was on, he pretended to shoot me in the head with a nail gun, so I figure it can only get better...

I Confess

Oh. Hi there, blog. How's it going? You look really nice today.

Listen, we have to talk. I feel really bad about this, but the truth is: I've been seeing another blog.

I should have mentioned  it, but, well, for the past two weeks, as I've been entertaining you with quotes from my book reviews, I've been writing about Candy Land, aviation safety, Lost, and the Obama IT plan over at BoingBoing. I may have even caused a plane to fall out of the sky in one of my posts.

I know this is hard to hear, but I swear it's over. I can change. I really can.

A Video Introduction To Air

The Riverhead folks produced this very elegant little interview with me about The Invention of Air, which I meant to link to earlier. I think it gets quite good by the end, but judge for yourself.